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When Food Attacks!
Aug 22nd, 2009These brilliant print ads by Saatchi & Saatchi in China for Ariel laundry detergent show food bravely fighting back. And it will not go quietly… right before execution, the least it can do is ruin your clothes.
http://www.eatmedaily.com/2009/08/when-food-attacks-advertising/
Lego Ad Campaign
Aug 22nd, 2009An ad campaign done for Lego by agency blattner brunner. Wonderful interpretation of a kids imagination.
Manually-Powered Wind-up Light
Aug 1st, 2009This wind-up light is like a kitchen timer, except it counts down the minutes to when you’re not going to be able to see anything.
It’s great for bedtime reading, either turning itself off after you fell asleep, or before, to indicate that you should go to sleep.
-Via Gizmodo
Dandella
Jul 31st, 2009Dandella (think dandelion) is a GPS-like tracking device. Though it behaves more like a sunflower always point towards the sun, this device lights up & bends towards its direction or other dandella that it’s been synchronised with. Easy for finding your friend in a crowded mall, or for parents to keep track of their kids at the mall. The form is kept minimal and humble, likened to holding a flower in the hand. Dandella simplifies the complex interface of current GPS devices to a simple notion of ‘just follow where it points.
Designers Yong-kai Tan and Priscilla Lui from NUS Design Incubation Centre say they were simply trying to solve the problem of losing someone and having to find them.
Dandella provides an intuitive way to navigate, and find directions by ‘pointing’ to the right way.
This device works with GPS enabled mobile phones to track physical locations. Dandella bends and points toward the targeted location. It can be programmed to track each other, for parent and child to locate one another. Alternatively, it can also be use to find a location base on a particular set of GPS coordinates determined by the user. By ‘going where it points’ users can instinctively find their way with Dandella.
-Via Design Year Book