In branding products, designers often get distracted by clever logos, cool fonts and other engaging design elements that have little or nothing to do with the product being sold.

With the color, look, feel and touch of real fruit skin these creative juice boxes by Naoto Fukasawa not only more closely reflect what is being marketed but also provide a more-than-just-visual sense experience – extending beyond normal industrial design parameters

In addition to the bannana, kiwi and strawberry designs the designer has experimented with soy milk that resembles tofu – perhaps that particular one takes it a bit too far.

— Via dornob