http://www.behance.net/Gallery/Make-Something-Cool-Every-Day-2009/171640

http://www.thedieline.com/blog/2009/06/samurai-vodka.html

This just a concept. A pretty sharp idea and simple in the same time.

http://skinnyships.com/index.php?/design/jello/

Objective: Re-branding of identity and packaging for Jell-o, repositioning the target market toward kids, and still appealing to adult consumers familiar to Jell-o from their childhood.

Description The re-branding of Jell-o sought to recreate the classic feeling of joy the gelatin dessert had brought to previous generations without relying on nostalgia.

By introducing a cast of fun stylized characters and a visual vocabulary that feels fresh and fun, the new Jell-o identity burst with vibrancy and joy. The simple graphic fruit characters, bright color-palette and naive typography makes the brand feel playful and pop without veering into overtly saccharine or Saturday morning cartoon territory.